Top 5 Fashion Games on iOS in Australia for Q3 2021

During the third quarter of 2021, the top 5 fashion games on iOS in Australia demonstrated varied performance trends in terms of downloads, revenue, and active users. Let's dive into the specifics for each game.

Project Makeover from Magic Tavern, Inc. saw a consistent increase in weekly revenue, starting at around $93K at the beginning of July and peaking at approximately $113K by the end of August. Weekly downloads fluctuated, beginning at 25K in late June, dipping to around 14K in mid-July, and rebounding to 16K by the end of September. Active users showed a similar trend, starting at 87K at the end of June, dropping to about 74K in mid-July, and then rising again to 82K by late September.

Hair Challenge by Rollic Games experienced a decline in weekly downloads from 23K at the end of June to a low of 5K by late August, before recovering slightly to 9.5K by the end of September. Active users followed a downward trend from 92K at the end of June to about 51K by late August, with a modest increase to 59K by the end of September. Weekly revenue remained relatively stable, fluctuating around $50 to $70 throughout the quarter.

Makeup Artist: Makeup Games by Beauty salon Studio saw a notable increase in weekly revenue, starting at $770 at the end of June and reaching approximately $2.3K by mid-September. Weekly downloads showed a significant rise from 5.6K at the end of June to a peak of 13.8K in late August, before stabilizing around 7.3K by the end of September. Active users increased from 8.4K at the end of June to a peak of 19K in late August, ending the quarter at 14K.

Bag to Fit from Voodoo showed a sharp decline in weekly downloads, starting at 41.5K at the end of June and dropping to just 1.2K by the end of September. Active users followed a similar pattern, decreasing from 80K at the end of June to 10.5K by the end of September. Revenue was minimal, with the highest earnings of $77 at the end of June and tapering off to zero by the end of the quarter.

Fashion Battle - Dress up game by APPS TEKNOLOJI ANONIM SIRKETI experienced a mixed performance. Weekly downloads started at 10K at the end of June, decreased to 3.6K by early September, and then rose to 9K by mid-September. Active users fluctuated, starting at 20K at the end of June, dipping to around 9.8K by late August, and then increasing to 16.5K by the end of September. Revenue remained low, generally hovering around $20 to $90 throughout the quarter.

These insights highlight the dynamic nature of the fashion game market on iOS in Australia. For more detailed data and further insights, visit Sensor Tower.